Monthly consultation for owners who run their own ads

Who this suits

People who have finished the course or already know their way around the ads manager, and who now face the harder questions: when to raise budget, whether a drop in results is a real problem or normal variance, whether a new creative angle is going to get the account flagged.

It also suits businesses with an in-house marketing person who needs a second opinion, and small agencies that want policy backup on client accounts.

What a month looks like

• Review call. We go through last cycle's numbers together — spend, cost per result, what changed and why.
• Account health check. Verification, quality score, warnings and anything building up quietly.
• Pre-launch checks. Send me creative and landing pages before publishing and get a policy read on them.
• Decisions. Budget increases, which campaign to kill, which audience to expand, when to leave things alone.
• Priority messages. When something breaks mid-month, you are not waiting in a queue.

Why not just hire an agency?

Sometimes you should — if you have no time and enough budget, managed advertising is the better answer. But an owner who understands their own account has a permanent advantage: you can act on a Monday morning without waiting for anyone, you can tell when an agency is underperforming, and the knowledge stays in your business. Monthly consultation costs less than management and builds that capability rather than replacing it.

Honest limits

This does not work if you are not going to do the work between calls. If you want someone to just handle it, take the managed service instead — you will be happier and so will I.