Turn your expertise into an online course that sells

The order that works

1. Validate before you record. The most common mistake is spending two months recording a course nobody asked for. We test the offer with a small paid workshop or a waitlist campaign first.
2. Structure the curriculum. Outcome-first: what can the student do at the end that they could not do before? Modules are built backwards from that.
3. Platform setup. TagMango handles hosting, access control, Indian payments and a community in one place, which suits most Kerala creators better than stitching tools together.
4. Pricing. Anchored to the outcome, not to video hours. Most first-time creators price too low and attract the wrong students.
5. Sales page and funnel. A page that answers the objections your audience actually has, plus a WhatsApp follow-up sequence for people who do not buy immediately.
6. Launch campaign. Meta ads to a webinar, workshop or direct sales page — structured to comply with Meta's rules for education and income-related claims, which are strict.

Policy warning for course sellers

Courses that promise income are one of the fastest ways to get a Meta ad account disabled. Phrases like "earn ₹50,000 a month", income screenshots, and before/after money claims fall under Meta's restricted categories. There are compliant ways to communicate value, and getting this wrong on a launch campaign can cost you the account you built the audience on. This is written into every course launch I work on.

Who this is for

Coaches, teachers, doctors, chartered accountants, tailors, chefs, photographers — anyone in Kerala with a skill people ask them to teach. The subject matters less than whether there is a group of people already paying to solve that problem some other way.