Instagram automation
Free Instagram automation tool: Zorcha vs SuperProfile
If you run a business page on Instagram, the same question comes up sooner or later: can you actually automate comment-to-DM replies without paying for it?
If you run a business page on Instagram, the same question comes up sooner or later: can you actually automate comment-to-DM replies without paying for it? The honest answer is yes, but the free tiers differ far more than their marketing pages suggest. This page compares the two free plans Indian creators ask about most, using the current published feature lists for each.
Which free Instagram automation tool is best?
Zorcha's free plan is the more generous of the two: it allows unlimited automations, unlimited DMs and unlimited contacts at ₹0. SuperProfile's free Starter plan allows unlimited auto-DMs on Reels and Posts, but caps you at 3 keyword triggers and 10 lead-magnet responses. Choose Zorcha for volume, SuperProfile if you want to sell digital products later.
Zorcha — Free
Unlimited automations and DMs, unlimited contacts with CSV export, 20 AI FAQs, a link-in-bio page and unlimited forms. No keyword cap.
Start free on ZorchaSuperProfile — Starter
Unlimited auto-DMs on Reels and Posts, a link-in-bio store, and lead magnets — limited to 3 keywords and 10 responses.
Start free on SuperProfileFree plan comparison at a glance
| Feature | Zorcha Free | SuperProfile Starter |
|---|---|---|
| Price | ₹0 forever | ₹0 forever |
| Number of automations | Unlimited | 3 keyword triggers |
| DMs per month | Unlimited | Unlimited on Reels & Posts |
| Story & Live auto-reply | Not specified | Paid plan only |
| Ask commenter to follow | Included | Paid plan only |
| Collect email / phone in DM | Paid plan only | Paid plan only |
| Follow-up messages | Paid plan only | Paid plan only |
| Visual flow builder | Paid plan only | Paid plan only |
| Contacts stored | Unlimited | 10 lead-magnet responses |
| Export contacts | Unlimited | Not listed on free |
| Sync to Meta / Google Ads | Included | Not listed |
| AI FAQ replies | 20 FAQs | Not offered |
| AI credits | 15,000 | Not published |
| Link-in-bio page | Included | Included (store) |
| Forms & submissions | Unlimited | 10 free responses |
| Sell products / courses | Listed as coming soon, 8% fee | Paid plan only |
| Remove branding | Not listed on free | Paid plan only |
| Cheapest paid upgrade | ₹799/mo billed annually | ₹99 first month, then ₹499/mo |
What Zorcha's free plan actually includes
The headline here is the absence of caps. Most free automation tiers limit you to a fixed number of DMs or triggers so that a post going viral forces an upgrade. Zorcha's free tier lists unlimited automations, unlimited DMs and unlimited stored contacts, which means a Reel that unexpectedly performs won't silently stop replying halfway through.
Included at ₹0
- Unlimited automations and DMs
- Ask commenter to follow before sending
- Basic DM queue and analytics
- 20 AI FAQs with conversation history
- Unlimited contacts and CSV exports
- Audience sync to Meta and Google Ads
- Link-in-bio: unlimited links, buttons, gallery, embeds
- Unlimited forms and submissions
- 15,000 AI credits
Not included at ₹0
- Visual flow builder
- Personalised DMs and message variations
- Collecting phone or email inside the DM
- Automated follow-up messages
- Re-running automations on older comments
- Audience segments and broadcasts
- Link-in-bio analytics and Instagram grid
- Dynamic QR codes and password lock
- Third-party integrations
The audience sync to Meta and Google Ads is the underrated one. Everybody who DMs your automation becomes a contact you can export and upload as a custom audience — so a free comment-to-DM automation quietly doubles as a retargeting list builder.
What SuperProfile's free Starter plan actually includes
SuperProfile approaches the same problem from the creator-monetisation side. The free tier gives you unlimited auto-DMs, but only on Reels and Posts, and the automation logic is deliberately kept simple — three keyword triggers, and lead magnets capped at ten responses.
Included at ₹0
- Link-in-bio store
- Unlimited auto-DMs on Reels and Posts
- Text and button messages
- 3 custom keyword triggers
- Lead magnets, up to 10 responses
Not included at ₹0
- Story and Instagram Live auto-reply
- Direct message auto-reply
- Ask-to-follow and email collection flows
- Follow-up messages
- Voice, image and video messages
- Monetisation apps — products, courses, coaching, webinars
- Multiple Instagram accounts
- Removing SuperProfile branding
The three-keyword limit is the real constraint. It's workable if you run one lead magnet at a time, but if you're posting several Reels a week each with its own comment keyword, you'll hit the ceiling within a fortnight.
Which free plan should you pick?
You post frequently and want every comment answered
Pick Zorcha. Unlimited automations and no keyword cap means you can run a separate trigger on every Reel without rationing them.
You're building an email or WhatsApp list
Pick Zorcha. Unlimited contacts plus unlimited exports plus Meta/Google Ads sync at ₹0 is the strongest free list-building combination of the two. Note that collecting email inside the DM itself is a paid feature on both.
You want to sell a course or a paid community soon
Pick SuperProfile. Monetisation is behind the ₹99 first-month Creator plan, which is a very low bar to test with — and the store is built into the same link-in-bio your DMs point to.
You want auto-replies on Stories and Lives
Neither free plan covers this. SuperProfile puts it on Creator; Zorcha doesn't publish surface-level limits on its free tier, so test it before committing.
You're not sure yet
Open both. Both are free forever with no card required, and running the same Reel through each for a week tells you more than any comparison table — including this one.
What the paid plans cost when free stops being enough
Annual billing saves about 33% on Zorcha.
| Plan | Zorcha | SuperProfile |
|---|---|---|
| Entry paid tier | ₹1,199/mo — Pro | ₹99 first month, then ₹499/mo — Creator |
| Mid tier | ₹2,999/mo — Ultimate | No mid tier |
| Top tier | ₹8,999/mo — Business | Custom pricing — Pro |
| What the first upgrade unlocks | Flow builder, personalised DMs, follow-ups, phone/email capture, segments, 150K AI credits | All monetisation apps, Story and Live replies, unlimited leads, 5 Instagram accounts |
For a solo creator testing whether DM automation converts at all, SuperProfile's ₹99 first month is the cheaper experiment. For an agency running automations across many client posts, Zorcha's annual Pro rate works out lower per month and the contact limits don't bite.
Is automating Instagram DMs against the rules?
Comment-to-DM automation of the kind both these tools offer runs on Meta's official Instagram Messaging API, which businesses connect through a Professional account. That is a supported, sanctioned use.
What is not safe is any tool promising automated following, unfollowing, liking, or mass commenting. Those work by simulating a logged-in human rather than using the API, and Instagram restricts or bans accounts for it. If a "free Instagram automation tool" asks for your Instagram username and password instead of sending you through a Facebook login screen, close the tab.
Two practical limits worth knowing before you build anything. Instagram only lets a business send a message to someone who messaged or commented first, and there is a 24-hour window for that reply — which is exactly why every one of these tools is built around comments and DMs rather than cold outreach.
Frequently asked questions
Yes. Both Zorcha and SuperProfile offer permanently free plans with no card required. Zorcha's free plan allows unlimited automations and DMs; SuperProfile's allows unlimited auto-DMs on Reels and Posts across 3 keyword triggers.
For pure DM volume and list building, Zorcha's free plan is more generous — unlimited contacts, unlimited exports and Meta/Google Ads sync at ₹0. For creators who intend to sell a course or digital product, SuperProfile is the better starting point because monetisation is built in one tier up.
Not if the tool uses Meta's official Instagram Messaging API, which both of these do. Bans come from tools that automate follows, likes or mass comments by logging in as you. Never give your Instagram password to an automation tool — legitimate ones authenticate through Facebook.
Yes. Instagram's messaging API is only available to Professional accounts — Business or Creator — and the account has to be linked to a Facebook Page. Personal accounts cannot connect to any of these tools.
Zorcha does not publish a keyword limit on its free plan and lists automations as unlimited. SuperProfile's free Starter plan is limited to 3 custom keyword triggers.
No. On both platforms, collecting an email or phone number inside the DM conversation is a paid feature — Zorcha's Pro tier and SuperProfile's Creator tier. On free plans you can still send people to a link where they fill in a form.
SuperProfile lists Story auto-reply and Live auto-reply as Creator-tier features, so not on free. Zorcha does not publish surface-level restrictions for its free tier, so test it on a live Story before you rely on it.
Managing multiple accounts is a paid feature on both. SuperProfile's Creator plan connects up to 5 Instagram accounts. Check current agency terms with each platform before quoting a client.
Set it up with help
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